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Released in celebration of what would have been Ray Charles’ 90th birthday, True Genius is a deluxe 6CD box set, released with the participation and support of the Ray Charles Foundation, containing 90 of Ray Charles’ biggest hits, containing music from every album he released from 1960 on, and a previously unreleased concert from 1972. The 44 page book which accompanies the music has liner notes written by Quincy Jones, Valerine Ervin (President of the Ray Charles Foundation) and A. Scott Galloway.
Significant PR push around release, targeting features in music press and coverage from broadsheet newspapers. 10 new lyric videos being pushed out via official artist social channels (Facebook=3.8 million followers). 4 mini documentary trailers and an unboxing video will also drop during pre-order period. Paid advertising on all social platforms with re-targeting and programatic spend.
Tracklist
CD 1: Georgia On My Mind / Them That Got / Ruby / Hardhearted Hannah / One Mint Julep / I’ve Got News For You / I’m Gonna Move To The Outskirts Of Town / Hit The Road Jack / Unchain My Heart / Baby, It’s Cold Outside / Hide Nor Hair / I Can’t Stop Loving You / You Don’’t Know Me / You Are My Sunshine / Take These Chains From My Heart / No One / Busted / That Lucky Old Sun / Baby Don’t You Cry / Smack Dab In The Middle / My Heart Cries For You / Cry
CD 2: Makin’ Whoopie / Hallelujah I Love Her So / I’ve Got A Woman / What’d I Say / I’m A Fool To Care / The Cincinnati Kid / Crying Time / Together Again / Let’s Go Get Stoned / Please Say You’re Fooling / I Don’t Need No Doctor / Here We Go Again / Somebody Ought To Write A Book About It / In The Heat Of The Night / Yesterday / Sweet Young Thing Like You / Eleanor Rigby / If It Wasn’t For Bad Luck / I Didn’t Know What Time It Was / Let Me Love You / I’m Satisfied
CD 3: We Can Make It / Laughin’ And Clownin’ / If You Were Mine / Booty Butt / Feel So Bad / Your Love Is So Doggone Good / Something / America The Beautiful / Look What They’ve Done To My Song, Ma / There’ll Be No Peace Without All Men As One / Every Saturday Night / Our Suite / I Can Make It Thru The Days (But Oh Those Lonely Nights) / Ring Of Fire / Come Live With Me / Somebody / Till There Was You
CD 4: Living For The City / It Ain’t Easy Being Green / All Of The Time / Summertime / Take Me Home Country Roads / Am I Blue? / I Can See Clearly Now / How Long Has This Been Going On? / Let It Be / Is There Anyone Out There / Drift Away / Blues In The Night / Compared To What / Time
CD 5: Do I Ever Cross Your Mind / Two Old Cats Like Us (w/ Hank Williams Jr.) / Seven Spanish Angels (w/ Willie Nelson) / Anybody With The Blues / Baby Grand (w/ Billy Joel) / Stranger in My Own Home (w/ Kenny Carr) / Save The Bones For Henry Jones (w/ Lou Rawls And Milt Jackson) / Ellie My Love / I’ll Be Good To You (w/Chaka Khan) / A Song For You / Still Crazy After All These Years / If I Could / None of Us Are Free (w/ Eric Clapton) / Imagine / Here We Go Again (w/ Norah Jones) / The Long And Winding Road
CD 6: Alexander’s Ragtime Band / What’d I Say / I’ve Had My Fun / Raelettes Introduction / Games People Play / Don’t Change On Me / I Can’t Stop Loving You / Marie / I’ve Got A Woman