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Bitter Sweet Love is James back to his very best, producing thirteen bites of world class music. After being on stage, it struck him how his fifth album should sound. A sold-out crowd was singing along to his hits, immersed in the emotion that James could hear in his own voice. The Middlesbrough-born, recent Brit Billion-certified artist, can look back on a decade-long career, including 4 studio albums to date, 16 billion sold units, and countless sold-out gigs at some of the most legendary venues across the globe