The Record Company

Play Loud


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As the title implies, Play Loud is a bigger sounding album, with songs packed full of taut grooves and stick-in-your-head hooks. Though there are echoes aplenty of The Record Company’s origins—including recording all the basic tracks together live in the studio during a brief window in May 2020—there’s also a willingness to experiment.

Lead single “How High” pairs bristling guitar with a sleek bassline and distorted vocals, while “Paradise” lays back in a deep pocket with a spare, locked-in rhythm from bass and drums, bright bursts of guitar and, on the chorus, swelling keyboards that give the song a sense of lift.

There’s dirty electric guitar and a ’90s hip-hop influence on the pulsing track “Gotta Be Movin’,” and a punchy bassline, tight backing vocals and just the right amount of a pop sensibility on “Never Leave You.”